Advisory
Marketing · Lead Generation
Taking on a small number of new clients

Marketing that actually moves
the needle.

AMW Advisory is a small AI-assisted marketing team that helps growing businesses improve their ads, landing pages, and follow-up — without bloated retainers or empty dashboards.

Clear
Plain-English reporting, every week
Focused
Hands-on work, not agency runaround
Measured
Focused on what actually helps sales
Honest
If we can't help, we'll tell you
What we do

Everything you need, nothing you don't.

Practical support for the parts of marketing that usually get messy: ads, offers, landing pages, and lead follow-up.

AI-Assisted Ad Management

We use AI where it helps: cleaner research, sharper testing, and better campaign decisions.

Audience & Targeting

We build targeting around your actual best customers, not just platform defaults.

Creative Production

Simple, on-brand ad variants that give your campaigns something real to test.

Funnels & Landing Pages

Pages and offers rebuilt around what your audience actually responds to.

Lead Follow-Up

Better routing and follow-up so interested people don't slip through the cracks.

Honest Reporting

Straightforward updates on what worked, what didn't, and what we're changing next.

How it works

A simple way to get started.

No hype, no inflated promises. Just a cleaner way to understand what's working and what needs to change.

Audit

Find the gaps

We review your ads, funnel, and follow-up so you can see where the biggest opportunities are.

Setup

Clean up the system

If it's a fit, we tighten the tracking, creative, offers, and campaign structure.

Improve

Keep what works moving

We check in regularly, adjust based on real feedback, and keep the work focused.

The free audit

What you actually get.

Before we ever talk pricing, we want to make sure we have something useful to say. The audit is short, focused, and yours to keep — even if we don't end up working together.

Around 30 minutes on a call, plus a short written follow-up.
Account review

A look at your current ads, targeting, and where budget is going.

Funnel walkthrough

We follow the path your leads actually take, end to end.

Follow-up check

How quickly leads are contacted and what happens after.

Honest write-up

A short doc with what we'd change, in priority order.

Small team. Real attention.

Most agencies hand you off to a junior account manager and a templated dashboard. We don't. You work directly with us, and we treat your budget like our own — because the goal is to make better decisions with the money you're already spending.

  • Direct access to the people actually running your campaigns
  • Plain-English weekly updates — no jargon, no hiding behind metrics
  • No long contracts before we've proven we're useful
  • We'll tell you upfront if we don't think we're the right fit
What we see all the time

The same handful of avoidable problems.

Most accounts we audit aren't broken in some exotic way. They're leaking in a few predictable places. If any of these sound familiar, you're not alone — and they're fixable.

01

Spending broad, hoping something sticks

Wide targeting and one big budget bucket make it almost impossible to tell what's actually working.

02

Creative that never gets tested

Same ad running for months. No variants, no learnings, no real reason it's still up.

03

Leads landing on a homepage

Ad clicks deserve a page built around the offer — not a generic site nav.

04

Slow or no follow-up

A lead that waits a day to hear back is usually already talking to someone else.

05

Reporting that hides the truth

Dashboards full of impressions and clicks, nothing about pipeline or revenue.

06

Switching strategy every two weeks

Real signal takes time. Constant pivots reset the clock before anything can prove itself.

What a week looks like

A steady rhythm, not a black box.

You won't have to guess what we're doing. Each week has the same simple shape so you always know what just happened and what's coming next.

Monday — review

We look at the previous week's spend, what's pulling weight, and what isn't.

Mid-week — the work

Changes go live: new creative, audience tweaks, page edits, follow-up adjustments.

Friday — short update

A plain-language note covering what changed, what we learned, and what's next.

Tools we live in

We meet you where you are.

No forced migrations. If you're already set up somewhere reasonable, we'll work inside it instead of selling you a new stack.

Google Ads
Meta Ads
GA4
Google Tag Manager
HubSpot
Pipedrive
Zapier
Make
Webflow
WordPress
Shopify
Notion
Honest fit check

We're not for everyone.

Saves both of us time if we're upfront about who we work best with.

Good fit if
  • You're already getting some leads but the quality is inconsistent
  • You're spending on ads without a clear sense of what's working
  • Your follow-up is slow or inconsistent and deals are slipping
  • You want a small team you can actually talk to
Probably not if
  • You're looking for a 'set it and forget it' magic button
  • You want someone to send pretty dashboards instead of doing the work
  • You expect guaranteed results in the first two weeks
  • You don't want to be involved in any of the decisions
Who we work with

A few familiar spaces.

We've spent the most time in service-driven businesses where leads need to be followed up with, not just collected.

Local services
Home services
Coaches & consultants
B2B services
Healthcare & wellness
Real estate
E-commerce
Professional services
Common questions

Things people usually ask.

Let's see if we're a good fit.

Tell us a bit about your business and what you're trying to grow. We'll get back to you personally.